American Artist ~ Steve Soffa

Artist. Designer. Visioneer. For over two decades, Steve Soffa has combined his visionary art, unparalleled craftsmanship, technical prowess, and innovation in all his creations. These electrifying works are part of Soffa’s design to change how we view time.

Soffa is a former Fortune 100 designer who has worked with global distributors to help corporations with their marketing campaigns and create brand awareness for their products and services. His lines “Hardcore Watches” and “Artistry in Time” have become recognized as official timepieces in the biker industry and were featured in Hot Bike magazine.

Since 2008, Soffa has captured awards in luxury brand design for his timepieces “Mechanical Madness,“ the diamond “Suicide King,“ “Twisted Love,“ “Ace of Pain,“ “Lost Skulls,“ and in 2015 PPAI Branding awards for his “Floracion En Vida (Life In Bloom)” watch as well as for his custom watch design for EasyRiders Saloon.

Soffa is also recognized as the official jeweler of the World Series of Poker – having designed the official Championship Bracelet – and in 2010, he created a high-end lifestyle brand for the poker industry. In 2015, Steve Soffa also became an official licensee of the Sturgis® Motorcycle Rally™ 75th Anniversary brand with his line of commemorative watches and jewelry.

In celebration of my ongoing American Artist Appreciation Month series, I’m honoring Steve Soffa and his prolific energy. I have been a fan of his jewelry and timepieces since first meeting him around 2008 when he had a showroom at the RIO Hotel in Las Vegas. Over the following years, I’ve worked with Steve to create promo display items and sell his creations at a few biker rallies, like Arizona Bike Week and the Sturgis Motorcycle Rally.